Unit economics, the profit or loss on a single unit sold, tells you whether a new product is fundamentally viable before you scale spending on it. Many e-commerce founders launch products based on gut feel or gross margin alone, only to discover months later that the actual per-unit profit is negative once all costs are … Read more
FBA sellers often calculate margin off the wrong number, product cost alone, while Amazon’s fee structure quietly takes a much bigger bite than most sellers initially account for. The full cost stack for an FBA product Product cost, manufacturing or wholesale Inbound shipping to Amazon’s warehouse Amazon referral fee, typically 8-15% of sale price depending … Read more
As a retail business grows past a handful of products, ad hoc markup decisions per item stop scaling — a consistent, documented markup approach becomes worth setting up. Understanding the Markup Formula Before diving into strategy, it’s essential to understand the math. Markup is the percentage increase from your cost to your selling price. Markup … Read more
Adding markup isn’t just a math step tacked onto the end of pricing — where it fits in your broader pricing strategy affects how sustainable your margins actually are. Markup as the last step, not the whole strategy A sound pricing strategy starts with understanding your true full cost, your target margin, and your competitive … Read more
Markup on cost is the most common way small retailers and wholesalers set prices — straightforward, but worth calculating carefully rather than by rough instinct. Getting this right protects your per-unit margin and gives you a foundation for hitting overall profitability targets. The formula Markup on cost % = (Selling Price − Cost) ÷ Cost … Read more
Markup percentage shows up in accounting and financial reporting slightly differently than in day-to-day pricing conversations — worth knowing so your internal pricing language matches what your books actually show. The standard accounting calculation (Sales revenue − Cost of goods sold) ÷ Cost of goods sold, expressed as a percentage — the same markup-on-cost formula … Read more
Markup and margin use the same two numbers — cost and selling price — but divide differently, producing different percentages that are easy to mix up when pricing. Understanding the distinction is critical: confusing them can silently erode your profit margins and lead to costly mistakes in negotiations, contracts, and strategic decisions. The two formulas … Read more
Markup value is the dollar amount added to cost, distinct from markup percentage — knowing both matters, since the same percentage produces very different dollar amounts across a varied product catalog. For e-commerce businesses managing inventory across multiple price points and sales channels, understanding both figures is essential for accurate profitability planning and cash flow … Read more
Setting a markup price means deciding how much to add on top of your cost to reach a selling price — the mechanical step comes after you’ve already decided your target markup percentage. Done correctly, markup pricing ensures your business covers all operating expenses while generating profit. Done poorly, it can leave money on the … Read more
Markup based on selling price (also called margin-based markup) tells you what percentage of your final sale price is profit — a different calculation than markup based on cost, and easy to confuse with it. The formula Markup on selling price = (Selling price minus cost) divided by selling price, times 100. A product that … Read more