{"id":223,"date":"2026-07-09T21:53:47","date_gmt":"2026-07-09T21:53:47","guid":{"rendered":"https:\/\/bizmargin.com\/blog\/?p=223"},"modified":"2026-07-09T22:06:29","modified_gmt":"2026-07-09T22:06:29","slug":"how-to-get-markup-price","status":"publish","type":"post","link":"https:\/\/bizmargin.com\/blog\/retail-markup\/how-to-get-markup-price\/","title":{"rendered":"How to Get a Markup Price for Your Product"},"content":{"rendered":"<p>Setting a markup price means deciding how much to add on top of your cost to reach a selling price \u2014 the mechanical step comes after you&#8217;ve already decided your target markup percentage.<\/p>\n<h2>The basic calculation<\/h2>\n<p>Selling price = Cost x (1 + Markup percentage). A product costing $25 with a target 100% markup: $25 x 2 = $50 selling price.<\/p>\n<h2>Where the target markup percentage comes from<\/h2>\n<ul>\n<li>Industry norms for your category \u2014 markup expectations vary significantly between, say, apparel and electronics<\/li>\n<li>Your actual overhead and operating costs, not just the product cost, since markup needs to cover more than just replacing inventory<\/li>\n<li>Competitor pricing, as a sanity check rather than the primary driver<\/li>\n<\/ul>\n<h2>A common mistake<\/h2>\n<p>Setting markup based only on product cost while ignoring shipping, packaging, payment processing fees, and returns understates your true cost basis \u2014 and the markup calculated on an incomplete cost figure won&#8217;t actually deliver the margin you think it will.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting a markup price means deciding how much to add on top of your cost to reach a selling price \u2014 the mechanical step comes after you&#8217;ve already decided your target markup percentage. The basic calculation Selling price = Cost x (1 + Markup percentage). A product costing $25 with a target 100% markup: $25 &#8230; <a title=\"How to Get a Markup Price for Your Product\" class=\"read-more\" href=\"https:\/\/bizmargin.com\/blog\/retail-markup\/how-to-get-markup-price\/\" aria-label=\"Read more about How to Get a Markup Price for Your Product\">Read more<\/a><\/p>\n","protected":false},"author":0,"featured_media":224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[10,17],"class_list":["post-223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-markup","tag-markup-percentage","tag-product-pricing"],"_links":{"self":[{"href":"https:\/\/bizmargin.com\/blog\/wp-json\/wp\/v2\/posts\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmargin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizmargin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmargin.com\/blog\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":1,"href":"https:\/\/bizmargin.com\/blog\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":247,"href":"https:\/\/bizmargin.com\/blog\/wp-json\/wp\/v2\/posts\/223\/revisions\/247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizmargin.com\/blog\/wp-json\/wp\/v2\/media\/224"}],"wp:attachment":[{"href":"https:\/\/bizmargin.com\/blog\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizmargin.com\/blog\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizmargin.com\/blog\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}